Press Releases

Study 2012: Online-TV market gains professionalism – increase of mobile usage

Currently 1,424 online-TV services in Germany

Munich/Berlin, December 11, 2012. According to a new study on Internet TV, there are currently 1,424 online-TV services in Germany, with 194 million daily video hits. The number of people accessing videos has increased by about 17% compared to the previous year. The mobile use of online TV has also increased: Every fifth video hit occurs via mobile devices.

Having grown quantitatively, particularly in the past few years, the online-TV market is consolidating and gains continuing professionalism. In this context, providers rely on in-house-produced content. On average, 78% of the videos of an online-TV channel are in-house productions.
PRESS RELEASE December 11th, 2012

Key Findings

  • Currently 1,424 online-TV services in Germany
  • Online-TV services: share of corporate TV and sub-brands of the traditional media increased
  • Online-TV usage: viewing records at live sports events
  • Distribution channels for online TV: mobile access significantly growing, via Smart TV still slow
  • Social TV: three out of four online-TV providers have a Facebook site
  • Economic situation: online-TV channels see higher marketing opportunities
In order to make the market structure of the online-TV world more transparent, Berlin strategy consultant Goldmedia (www.goldmedia.com) was commissioned by BLM, the Bavarian Regulatory Authority for Commercial Broadcasting (www.blm.de), to produce “Web TV Monitor 2012”. The study’s examination of the growth and use of online TV in Germany is based on a survey of primary data research on all German online-TV providers and the annual study is being published for the third year.

The study can be accessed for free at:

http://www.webtvmonitor.de
http://www.blm.de
http://www.goldmedia.com

 

Web TV Monitor 2011 published

“Web TV Monitor 2011” by BLM and Goldmedia is published at the conference Medientage München Munich/Berlin, October 19, 2011. According to the BLM “Web TV Monitor 2011”, there are currently 1,418 online-TV services in Germany, with 166 million daily video hits. Video access numbers have increased by about 10% compared to the previous year. Short, three- to five-minute clips on video-sharing platforms still dominate. But longer formats, increasingly offered online by professional content producers, have also enjoyed greater popularity.

The means for accessing online videos continue to diversify. Adding to the ranks of PCs and smartphones are diverse new devices such as tablets, game consoles, and internet-capable hybrid TVs, leading to increases in both user levels and the variety of services for online TV.

PRESS RELEASE October 19th 2011

Key Findings

  • Currently 1,418 online-TV services in Germany
  • 166 million daily video hits, video access numbers have increased by about 10% compared to the previous year
  • Most services are sub-brands of the traditional media
  • Popularity of longer formats increases
  • Mobile more important
  • Social media carve out a niche as intermediary platforms

The study is based on wide-reaching primary data research gained through survey of all online TV providers (n=1,418) in September 2011. The study contains analyses of the market and its potential as well as a categorization of online TV channels according to service type.

The study can be accessed for free at:

www.webtvmonitor.de
www.blm.de
www.goldmedia.com

The study is only available in German. Please let us know if your are interested in the study. Please send an e-mail to: Katrin.Penzel[at]Goldmedia.de

 

Web TV Monitor 2010 published

The Web TV Monitor 2010, a Goldmedia study on internet TV commissioned by BLM, the Bavarian Regulatory Authority for Commercial Broadcasting (http://www.blm.de), provides a complex market overview of internet TV in Germany for the first time, with information on prevalence and use, forms of advertisement, scope, and performance indicators.

High growth in the number of broadband connections has significantly increased the use of internet TV. Currently, about two thirds (65 percent) of all internet users access video files at least occasionally, compared to just 28 percent in 2006. Internet TV is a growing market, with the number of providers and variety in services strongly increasing. In addition to numerous online-only services, the world of internet TV is primarily made up of classic media outlets’ video and online portals, diverse video-sharing platforms, multi-channel portals and media centers, as well as non-commercial information services and corporate TV.

PRESS RELEASE November 15th 2010

Key Findings of the study

  • Currently 1,275 German internet TV portals and sites
  • About 151 million videos are watched each day, mainly on platforms accessible at no charge (96%)
  • Largest amount of videos (89%) are watched on OTT video portals such as YouTube, followed by catch up IPTV services
  • Internet TV prime time is between 6pm and 9pm – slightly earlier than traditional TV prime time

The study is based on comprehensive primary data research obtained via a survey of all internet TV providers in Germany. The research results were presented at the 2010 Munich Media Fair (Medientage München) on October 15, 2010 and are published on BLM’s and Goldmedia’s websites as well as the new online portal for the study, www.webtvmonitor.de.

The English version of the study will be available soon. Please let us know if your are interested in the study. Please send an e-mail to: Katrin.Penzel[at]Goldmedia.de

Survey launched for Web TV Monitor 2010

- BLM and Goldmedia develop comprehensive market report on internet TV
- Data collection phase for Web TV Monitor 2010 just started
- Study will be presented at the 2010 Munich Media Fair on October 15, 2010

Berlin, Munich, September 17, 2010. High growth in the number of broadband connections has significantly increased the use of internet TV. Currently, about two thirds (65 percent) of all internet users access video files at least occasionally, compared to just 28 percent in 2006. Internet TV is a growing market, with the number of providers and variety in services strongly increasing. In addition to numerous online-only services, the world of internet TV is primarily made up of classic media outlets’ video and online portals, diverse video-sharing platforms, multi-channel portals and media centers, as well as non-commercial information services and corporate TV.

To make the complex market structure more transparent, Berlin strategy consultant Goldmedia (http://www.Goldmedia.com) is developing the Web TV Monitor 2010, commissioned by BLM, the Bavarian Regulatory Authority for Commercial Broadcasting (http://www.blm.de). The Web TV Monitor 2010 will provide a complex market overview of internet TV in Germany for the first time, with information on prevalence and use, forms of advertisement, scope, and performance indicators.

The study is based on comprehensive primary data research obtained via a survey of all internet TV providers in Germany. The survey for Web TV Monitor 2010 was just launched. The research results will be presented at the 2010 Munich Media Fair (Medientage München) on October 15, 2010 and subsequently published on BLM and Goldmedia’s websites as well as the new online portal for the study, www.webtvmonitor.de.

At present, all German internet TV providers are invited to participate in the survey, which runs until the end of September 2010. The survey can be accessed online athttp://www.webtvmonitor.de.

Research contact for Web TV Monitor 2010
Dr. Michael Schmid, Tel.: +49-(0)30-246 266-0, Michael.Schmid@Goldmedia.de
www.webtvmonitor.de

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