Web TV Monitor 2012
In order to make the market structure of the online-TV world more transparent, Berlin strategy consultant Goldmedia (www.goldmedia.com) was commissioned by BLM, the Bavarian Regulatory Authority for Commercial Broadcasting (www.blm.de), to produce “Web TV Monitor 2012”. The study’s examination of the growth and use of online TV in Germany is based on a survey of primary data research on all German online-TV providers and the annual study is being published for the third year.
In surveying online-TV services for BLM’s “Web TV Monitor 2012”, Goldmedia laid out uniform criteria for online-TV services. Online-TV services were defined as those video services that were regularly updated, could be accessed via a standard web browser, targeted a German audience, and whose content was either primarily user generated or licensed and in adherence with all legal standards (copyright, protection of minors).
For the primary data research conducted by Goldmedia from the middle of August to the beginning of October 2012, all online-TV providers were contacted with a survey.
Web TV Monitor 2010
Goldmedia GmbH Strategy Consulting