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Web TV Monitor 2010 published

The Web TV Monitor 2010, a Goldmedia study on internet TV commissioned by BLM, the Bavarian Regulatory Authority for Commercial Broadcasting (http://www.blm.de), provides a complex market overview of internet TV in Germany for the first time, with information on prevalence and use, forms of advertisement, scope, and performance indicators.

High growth in the number of broadband connections has significantly increased the use of internet TV. Currently, about two thirds (65 percent) of all internet users access video files at least occasionally, compared to just 28 percent in 2006.  Internet TV is a growing market, with the number of providers and variety in services strongly increasing. In addition to numerous online-only services, the world of internet TV is primarily made up of classic media outlets’ video and online portals, diverse video-sharing platforms, multi-channel portals and media centers, as well as non-commercial information services and corporate TV.

PRESS RELEASE November 15th 2010

Key Findings of the study

  • Currently 1,275 German internet TV portals and sites
  • About 151 million videos are watched each day, mainly on platforms accessible at no charge (96%)
  • Largest amount of videos (89%) are watched on OTT video portals such as YouTube, followed by catch up IPTV services
  • Internet TV prime time is between 6pm and 9pm – slightly earlier than traditional TV prime time

The study is based on comprehensive primary data research obtained via a survey of all internet TV providers in Germany. The research results were presented at the 2010 Munich Media Fair (Medientage München) on October 15, 2010 and are published on BLM’s and Goldmedia’s websites as well as the new online portal for the study, www.webtvmonitor.de.

The English version of the study will be available soon. Please let us know if your are interested in the study. Please send an e-mail to: Katrin.Penzel[at]Goldmedia.de

Survey launched for Web TV Monitor 2010

- BLM and Goldmedia develop comprehensive market report on internet TV
- Data collection phase for Web TV Monitor 2010 just started
- Study will be presented at the 2010  Munich Media Fair on October 15, 2010

Berlin, Munich, September 17, 2010. High growth in the number of broadband connections has significantly increased the use of internet TV. Currently, about two thirds (65 percent) of all internet users access video files at least occasionally, compared to just 28 percent in 2006.  Internet TV is a growing market, with the number of providers and variety in services strongly increasing. In addition to numerous online-only services, the world of internet TV is primarily made up of classic media outlets’ video and online portals, diverse video-sharing platforms, multi-channel portals and media centers, as well as non-commercial information services and corporate TV.

To make the complex market structure more transparent, Berlin strategy consultant Goldmedia (http://www.Goldmedia.com) is developing the Web TV Monitor 2010, commissioned by BLM, the Bavarian Regulatory Authority for Commercial Broadcasting (http://www.blm.de). The Web TV Monitor 2010 will provide a complex market overview of internet TV in Germany for the first time, with information on prevalence and use, forms of advertisement, scope, and performance indicators.

The study is based on comprehensive primary data research obtained via a survey of all internet TV providers in Germany. The survey for Web TV Monitor 2010 was just launched. The research results will be presented at the 2010 Munich Media Fair (Medientage München) on October 15, 2010 and subsequently published on BLM and Goldmedia’s websites as well as the new online portal for the study, www.webtvmonitor.de.

At present, all German internet TV providers are invited to participate in the survey, which runs until the end of September 2010. The survey can be accessed online at http://www.webtvmonitor.de.

Research contact for Web TV Monitor 2010
Dr. Michael Schmid, Tel.: +49-(0)30-246 266-0, Michael.Schmid@Goldmedia.de
www.webtvmonitor.de

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